We Want to Make Our Image Match Our Abilities

If you are reading this then you will have noticed that we have a new web site. We want to make our image match our abilities. It has been just over a year since I bought the company along with my partners Larry and Travis Donaldson. We want to keep the company the same, because a lot of what we have done for a long while has been very good. We are trying to improve our image a bit so that it will match our reputation. We have a new logo; we never really had one before. We are going to start branding our machines so people realize they have original Hydracore equipment. There are a lot of copies of Hydracore machines around. Some companies are even manufacturing copies of copies of Hydracore machines. Our designs are influential but we get little credit for them. Often the copies are referred to as Hydracore’s, but they are not. We want to make our brand more obvious.

Our goal is to make it easier for our customers to drill, by providing simple, reliable, well built, well designed drills, and giving the best possible service for them as well. We have found that by doing that our customers do well and so do we. We want to make sure our online image reflects that. Maybe the website can attract a few more new customers. We don’t need that many new customers though because most of our customers are repeat customers.

Nigel Spaxman